Blog

When planning an event, you NEED to know who your target market is. It is not everyone. A “target market” is the main group of people you are aiming to attract. They will have some similar characteristics, such as age, location, interests or demographics. Are you...

When planning an event, it is important to think about and plan for the safety of your guests and staff/volunteers. With the event organizers, brainstorm a list of all possible problems, issues and injuries that could possibly happen…. Everything from people getting...

It’s hard to convince someone you don’t know to come to an event they’ve never heard of. Would you go to the event if you weren’t running it? We usually go to an event because we hear that it is awesome. You don’t have this credibility the first time you run the...

Getting sponsorship is so important! Without it your event will almost certainly lose money. This is one of the most important (and also one of the hardest) things to do for a first-time event. Think of all your favourite events – they probably all have some big...

If you read my last post, you will remember that I said the biggest mistake most first-time event organizers make is GOING TOO BIG TOO FAST! We get so full of ourselves and believe we are going to create the most amazing event anyone has ever been to, while making a...

Hi, We are Mike and Krista Timmermans, of Timmermans Organization! We currently host an annual event called the “Norfolk Ram Rodeo” on our farm. It is a community event which we began in 2015 and has been a huge success! Each year has grown by about 20% and gone...